»» Goodbye Low-Rise Jeans
With Spring approaching, a new style of jeans, called midrise, is replacing the low-rise cut which has dominated the scene in the last years.

The new cut, ends about two fingers below the navel and has a waistband that rests two thirds of the way between the hip and the smallest part of the waist.
After a period of 5/6 years, marked by the trend “the lower the better”, most of women, not comfortable wearing low-rise cut, welcome the new style.
The author of the story Jeans Rising, wonders:
” Why did the style endure so long? It’s a mystery.
Low-rise jeans aren’t very comfortable, and it’s tricky to find a pair that fits. Doctors warned women not to wear them too tight—a Canadian medical journal reported that patients actually sustained nerve damage from wearing overconstricting hip-huggers.
School administrators were not amused: low-rise jeans are banned from scores of high schools. “
Manufacturers and stylists know not everyone looks good in low-rises, so by introducing more-wearable styles they are hoping to reignite sales.
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